Why Advertise With Best Buys Magazine?

Why Direct Mail?
Direct mail targets your advertising to the consumers within a 5-10 mile radius of your business. Advertising beyond that point (for most businesses) is simply not cost effective. Consumers always look at their mail as opposed to the newspapers which in many busy households may only be skimmed over or worse, not read at all.

Electronic media such as television and radio can be very effective, but only if you are willing to spend serious capital. The rule for media buying is do a lot or nothing. Even if you do decide to make a major investment, what percentage of local listeners listen to that particular station. Even the highest rated station garner only 5 - 7% or listeners. Tracking your advertising is crucial to making the decision to stay with that choice or try something else. Many forms of advertising are difficult to track. Direct mail coupons however have a built in tracking mechanism. Most small businesses get more bang for the buck with direct mail.

Contact Bruce Pott at 616.662.2323 or email him at info@bestbuyscoupons.com